Honda is looking to the future of connected mobility with a new acquisition. The brand recently announced that it has acquired all outstanding shares of Drivemode, a California-based startup that develops smartphone-based connected services. This is a move meant to strengthen Honda’s focus in the areas of digital and connected mobility products.
“As a step towards the realization of value creation for mobility and enhancing people’s daily lives, which is an integral part of Honda’s 2030 Vision, we decided to further enhance our collaborative relationship with Drivemode,” said Toshihiro Mibe, President and Representative Director of Honda R&D. “We are confident that new value creation will become possible when Drivemode’s outstanding human resources, innovative software technologies, and extensive experience as a venture company are combined with Honda’s product development technology and capability.”
Honda R&D and Drivemode have been collaborating since 2015 through the Honda Xcelerator program.* The two organizations will continue working together to create valuable new innovations in the area of connected mobility services, specifically via the Digital Solution Center. This Center was established in April 2019 and focuses on using new digital technologies, contributing to Honda’s vision to help people around the world find the “joy of expanding their life’s potential.”
Currently, Drivemode allows smartphone users to integrate their smartphones with their car’s infotainment system, providing them with voice-enabled commands, large buttons for ease of use, and access to their favorite applications.
All of us at Don Wessel Honda are thrilled to be a part of this new movement, and we can’t wait to see what innovations this partnership produces. If you want to learn any more about Honda’s Vision for the future of the automotive industry, stop by Don Wessel Honda and see all of the forward-thinking features they’ve already implemented.
*Honda Xcelerator is an open innovation program promoting collaboration between startups and Honda. Silicon Valley-based Honda Innovations, a subsidiary of Honda R&D, has been the main driving force behind this global program.